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How to Attract Remote Workers and Long-Stay Guests to Your Property
Do you want guests to have longer stays at your property and make more revenue from them? That's possible when you get your hotel ready for remote-first guests.
Studies show that there has been a 53% rise in remote workers since 2023, and over 7 million people have already taken up their jobs on the road. This means there has been a rapid shift in the way professionals work, travel, and stay.
These numbers show that the work-from-anywhere trend is on the rise. If you've not positioned yourself as a work-friendly hotel or resort, it's no longer a luxury; it's what today's guests demand.
In this guide, you'll learn 9 proven strategies to attract remote workers and long-term guests to your property.
Also Read: Hotel Guest Touchpoints
When planning to work remotely, here's how your property can attract remote workers and long-stay guests-
As the trend for remote work has been increasing, for digital nomads, high-speed internet connectivity is the baseline requirement.
The first thing that remote workers expect upon their arrival is Wi-Fi so they can join video conferences, attend meetings, stream content, or brainstorm with their colleagues remotely.
If internet connectivity becomes a major concern for remote workers, then they can't get their work done and have to sit for hours, hoping that sometime the internet will work. This frustrates the guest experience.
Hotels.com conducted a study to assess that 49% of business travelers give more priority to free Wi-Fi when choosing a hotel. For them, Wi-Fi is the most important amenity - more than a swimming pool or free parking.
As a hotelier, you need to ensure that your accommodation should have an uninterrupted internet connection, and for that, they are willing to pay even a premium price.
Today, hospitality is not just about check-in and check-out; it's about creating a comfortable stay experience.
From casual conversations to remote work, hospitality has evolved into a hybrid model. Hoteliers have observed that business travelers rush from hotel to work and back. This means they’ve limited control over their work-life balance.
That's when hotel owners realized the need to turn unused areas into meeting rooms, communal workspaces, and business centers where travelers can socialize, work, and attend meetings. This creates a more energizing atmosphere.
Such dedicated spaces offer business travelers a place to focus on work, rest, and recharge, breaking the feeling of loneliness and isolation.
By redesigning your property into a productive environment, you're providing comfort in a collaborative space where remote workers get high-speed Wi-Fi, flexible meeting rooms, and charging outlets.
Designing your property with high-value amenities doesn't just entice guests - it also creates a new revenue stream for your business.
The other way to attract long-stay travelers to your property is by offering flexible booking options such as early check-in or late check-out facilities.
While some properties continue to follow the age-old norm for check-in and check-out (check-in at 3 PM and check-out at 11 AM), being rigid with booking policies can affect guest satisfaction.
Instead, to attract long-stay guests to your property, you can offer self-check-in or charge a fee for early check-in and late check-out.
Since remote workers have become less demanding these days and are more likely to stay for longer stays (7-30 days), this not only provides added convenience to guests but also drives more revenue.
When they get such flexibility in their stay experience (priority check-in and check-out options), they feel they can control their stay.
Technology has always remained the cornerstone of the hospitality industry, and the hoteliers who invested in digital infrastructure were able to meet the demands of remote workers.
These can be secure Wi-Fi and smart technologies such as contactless check-in, cashless payments, and digital room keys that enhance guest experience.
Remote workers generally want the stay experience to be as frictionless as possible, as they sometimes work from cafes, homes, or restaurants.
They want to have control over their stay experience. That's why they prefer hotels that use contactless technology such as self-service kiosks and mobile check-in. This way, they can skip the front desk queue, receive the room key on their phone, and do self-check-in.
Similarly, upon the guest's arrival, what if you make the whole check-in process smoother and more seamless?
For instance, using voice-controlled technology, remote workers or digital nomads can adjust the room temperature, lighting, and control the curtains. That's what a smart hotel does.
This not only reduces the burden on front desk staff but also saves the time of guests and enhances their experience.
One recent study states that as of 2025, over 40 million people have adopted the lifestyle of digital nomadism. This means that the trend of remote workers will continue to rise in the coming years.
These types of travelers continue to spend time staying at a place for a few days or even few months. They're always looking out for more work opportunities or want to create a perfect work-life balance. But nothing happens in isolation.
So, as a hotelier, you can attract such travel segments by redesigning the property like a coworking space, organizing meetups in your area, partnering with local businesses to create local experiences, or hosting networking mixers or skill-share events.
Selina, for instance, is a prime example of a hotel that targets digital nomads. Best part? This property has a dedicated coworking space where digital nomads can meet each other.
Long-term remote workers are turning to social media channels such as Instagram, YouTube, and TikTok as they're actively looking for such destinations that support work-centric hospitality.
As digital nomadism is on the rise, you need to create a solid presence on social media by sharing content (if not daily, then consistent content) that can help you attract such remote workers and long-stay guests to your property.
The content can be anything related to how your property looks, sharing behind-the-scenes information about the popular attractions located near the property. Even a description of the amenities and your client success stories can move the needle.
To get more visibility on your social media page, you can actively engage with profiles of travelers (both potential and existing travelers). This way, you get more visibility on your social media profile.
Zabeel House by Jumeirah, The Greens (Dubai) creates compelling content on its Instagram to target remote workers for its hospitality business.
Most of the content they post is related to flexible workspaces and co-friendly working lounges where meetings feel more like conversations.
They share a post on their Instagram telling remote workers that when you work remotely, the whole world becomes your office.
Such types of posts not only gain their attention but also position the hotel as the go-to source for promoting "work-from-anywhere" culture and workcation experiences.
The other popular and underrated way of attracting remote workers to your property is through collaboration with influencers.
Once you partner with those influencers, they will talk about your hotel and share their experiences with their audience. This way, your hotel gets more visibility.
You want to position your hotel as a work-friendly destination, and most importantly, you want remote workers to find your property when they run a quick Google search.
For that, you need to optimize your website for SEO and use targeted keywords such as digital nomad, workcation, and remote work. So, when travelers search for these keywords or phrases, your property pops up at the top of the SERP.
Whenever a traveler lands on the site, you need to ensure that the hotel's website provides a brief description of your work-friendly features, such as comfortable ergonomic setups.
The website should be visually appealing with professional photos and virtual tours (if possible).
This means having a hotel website is important for you to attract remote workers, as you can blend workcation and staycation packages together.
For instance, you can offer long-stay discounts for them, such as 4-5 nights or weekly stays. Such weekly discounts encourage guests to stay longer, and this brings long-term revenue.
When creating offers, make sure to create value-based pricing bundles such as high-speed Wi-Fi, laundry services free of charge, along with breakfast and dinner.
Personalizing your offers is important to keep the guests coming back.
Usually, remote workers have unpredictable work schedules, which means if you offer extended stay options at discounted prices, flexible booking schedules, and set a higher minimum length of stay, they're likely to stay at your property.
The other way is to bundle your services in value-added packages, which becomes an important reason for remote travelers not to ignore you. These include coworking spaces, complimentary breakfast, and fitness facilities that they won't find anywhere else.
Alternatively, you can personalize the guest's stay experience by investing in property management software. What does this software do? It keeps track of your guest's booking history, their past preferences, and all additional services they took.
That's how the next time the same guest arrives, you can personalize those offerings and make them feel valued.
It can be offering discounts on personalized fitness sessions or adding other complimentary services such as coworking spaces, late checkout, custom menus, midweek yoga breaks, or beachfront brainstorms.
This way, you can get two things done - watch your occupancy increase and create a new culture by blending work with leisure.
Unlike the travelers who stay with you for a short period, remote travelers and digital nomads are the ones who are there with you for longer, even after checkout.
That's why, as the owner of extended-stay hotels, you need to build strong relationships with such guests in any of these ways:
Heda, a feedback management software, lets hoteliers automate their feedback process from the moment when guests arrive till the time they check out.
How BOTSHOT Can Help You Bring More Long-Stay and Remote Guests to Your Property
To meet the evolving needs of guests, hoteliers need to offer staycation packages on their website, including high-speed Wi-Fi and meal inclusions (breakfast and dinner).
Then, what's the next step for getting property visibility?
For that, you need an SEO-optimized website, and that's where BOTSHOT can help you. We provide BuildMySyte, a website builder that comes with drag-and-drop functionality.
Even if you don't have any coding experience, you can still get a mobile-friendly site. With integration with a booking engine, you can have control over reservations, and guests can directly book with you.
Then, whenever a guest makes a reservation, the PMS stores their details and shows you how many guests came through that staycation package (the offer you ran).
| Sr. Technical Writer
Gurpreet Kaur is a content writer with firsthand experience in guest relations and hospitality service design. Her time in the hotel industry gives her a deep understanding of guest expectations, which she channels into content that promotes technology as a tool for better experiences. Gurpreet specializes in writing about contactless solutions, smart room technologies, and sustainable hospitality practices.