Top Festive Marketing Strategies for Hoteliers

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Top 5 Marketing Strategies for Hoteliers This Festive Season

Here are 5 marketing strategies for your hotel to adopt: 

1 Festive Packages to Attract Guests 

As a hotelier, you can leverage packages to lure guests. Packages are cost-effective for them. Instead of purchasing hotel amenities individually, they can get all the offerings in one place.  

Packages can be of different types such as family packages, romantic packages, spa packages and many more.  

This year The Langham Hotel in London has collaborated with Hamleys. Especially for families, they are offering a special Hamleys hamper, festive amenities and other special treats this Christmas. 

2-Optimizing Seasonal Pricing for Maximum Bookings

Seasonal pricing refers to setting the room rates according to off, shoulder and peak seasons.

Multiple factors affect your pricing strategy such as holidays, events or festive seasons.  

As a hotelier, it is necessary to identify hotel seasons. It will help you determine the demand during peak season. 

For example, if your hotel is located in the hills, your peak time would be the summer season.

Once peak season is identified, establish a base rate. It refers to the price a hotel is willing to charge in the off-season. It’ll help in setting prices during peak seasons.  

While deciding the pricing strategy, there are certain metrics you should take care of such as Average Daily Rate (ADR), hotel occupancy rate, and revenue per available room (RevPAR) can really help in pricing.  

In a nutshell, it gives you an edge over your competitor, allowing you to maximize profits and increase your occupancy rate. 

3- Leveraging social media and Influencer Partnerships

Social media is a powerful tool you should leverage in today’s time. It provides you with a platform for you to increase visibility and create brand awareness.  

Let’s take Hilton Hotels, for instance, they use social media for customer satisfaction. Especially on Twitter, they reply to every query or question with a solution within 30 minutes! This is how they build trust with guests.  

Alternatively, hoteliers can leverage influencer partnerships, which in return will give them more reach, increase engagement and ultimately more sales.  

Through social media, you can leverage user-generated content, which in turn can act as testimonials. Encouraging guests to share their experiences on social media can be extremely beneficial for your hotel.  

4-Enhancing Guest Experience with Festive Décor and Events

Festive decoration can create a vibrant ambience, enhancing the guest experience. The bright lights and ornaments are visually appealing and aesthetically pleasing which creates a good impression.  

Decorations can help you encapsulate the festive vibes and bring the spirit of festivals to life.  

For instance, in 2023, the St. Regis Washington D.C. created a Gingerbread Front Desk as a Christmas decoration, which provides a satisfactory experience to guests. 

Hoteliers can host events with festive activities to attract guests and make their stay worthwhile.  

Want to Attract More Guests on Diwali? Don’t miss these expert tips!

5- Using Email and WhatsApp Marketing for Targeted Holiday Campaigns

For Hoteliers, the festive season is a peak time. To truly maximize on such occasions, targeted marketing is a key component.

There are various marketing channels you can choose from to market your event. Email and WhatsApp marketing however are more prominent channels. 

With email marketing, you can leverage existing guests' data and send personalized emails to them. 

Personalized emails are a great way to attract guests and make them feel special. When aligned with their preferences, it increases the chances of bookings.  

WhatsApp allows you to directly interact with the guests, making it more personalized and engaging.  

Guests prefer communicating through messages, it creates a one-on-one interaction which allows them to engage more. 

According to a recent survey, hotels that leverage WhatsApp marketing have an average conversion rate of 40%.  

One way to promote your hotel offerings is by using BOTSHOT’s eMark-IT. Your hotel can send personalized holiday hotel promotions, enticing guests and enhancing revenue.  

How Can BOTSHOT Help Hotels During the Festive Season?

By following the above-mentioned tips, you’ll be able to get more bookings, enhance customer satisfaction and generate revenue without even breaking a sweat. 

At BOTSHOT, we provide innovative software solutions that help you market your hotel, maximize occupancy rates, enhance revenue and ensure customer satisfaction.  

With Hotel in a Box, you can streamline your workflow and increase efficiency.  

It is complete hotel management software which offers multifaceted benefits for your hotel business-

• dedicated revenue manager support to improve your revenue, 
• channel manager to update your room prices across OTAs in real time, 
• hotel property management system (PMS)for managing reservations and automating your hotel operations

Together, it will enhance customer experience and much more.