Expert Tips to Attract Guests This Diwali Season

The other way to lure guests this festive season is by creating enticing packages and offers. By offering such packages, you can ensure that you maximize your occupancy level and increase sales.

Offers such as book for 2 nights and get 1 night free intrigue guests that they’re missing something. Because they want to save their money, they prefer extending their stay. You can get their attention when you keep the message loud and clear.

Apart from that, you can even run early bird offers on your website for those who reserve a spot now, not LATER. Or you can offer festive dining packages and buffet dinners including exclusive food prepared by renowned chefs.

For Instance – Raffles Jaipur Hotel celebrates this festive season by presenting the Chef's special Diwali dinner. Besides lighting Diya's and rangoli competition, the hotelier wanted to serve their guests a special dinner that adds magic to Diwali vibes. 

Thus,  

Better offers = More occupancy = Better revenue 

3. Run a special Diwali event

If you want guests to stay at your property for longer and become your REPEAT customers, then you would need to entice them by running Diwali events.

Through events, you can make your hotel STAND OUT as guests love to immerse themselves in events besides exploring your property.

Events such as a Diwali play, musical concert, or a Galla dance allow you to engage your guests and involve themselves to be a part of the Diwali event.

4. Present GIFTS to your guests

Another way to attract hotel guests this festive season is by presenting Diwali delight hampers or gift boxes. A box full of mithai and premium dry fruits enhances the festive vibes. 

It gives them a homelike feel. Giving exclusive gifts to guests isn’t about adding a pinch of luxury, rather it’s about blending Indian culture and thanking your guests for becoming a part of your hotel this season.

Although many hoteliers consider GIFTS as an expense, these are a way to surprise guests to have a joyful celebration. It makes your bond with them even STRONGER.

For Instance – JW Mariott in Kolkata, a premium hotel wants to celebrate this Diwali season by presenting an exclusive collection of hampers including-

• Mithai hamper 
• Aanand hamper 
• Deepika hamper 
• Maharani’s pride hampers 

These hampers excite guests with Indian desserts, and sweets that enlighten the glow of the festive season and give a luxurious taste and feel to guests. 

5. Invest in the technology stack

Technology can be a game changer for hoteliers as it doesn’t just automate hotel operations with ease, rather it enhances the guest experience. If you think that you’ve not invested in hotel technology, then it’s never too late to start yet. 

Technology integrations help your hotel to get a stream of guests. The only thing you need to do is identify what all the LOOPHOLES your hotel has and, the pain points your guest struggles with. For that, technology will help you enhance your guest experience. 

6. Promote events through marketing

No doubt, you may have the best infrastructure facilities, a glorious hotel set up, lucrative packages, and hot offers for your guests. But, if you don’t have marketing strategies in place, you won’t be able to attract more guests.

That's why you need to engage in activities such as social media marketing and run paid ads to attract guests. You can promote festive packages on social media platforms such as Instagram, Facebook, etc. These packages showcase room upgrades, complimentary breakfast, spa treatments, and holiday-themed experiences. 

Additionally, you can collaborate with micro or niche influencers to increase your online visibility and generate positive word-of-mouth for your hotel. This helps you to make more bookings. 

Creating compelling content and maintaining an active social media presence is an effective way to reach your target audience. 

One way to secure more bookings for your hotel is through BOTSHOT's e-MARK-IT (marketing automation software). You can promote your hotel online and reach out to the right prospects through WhatsApp and email marketing campaigns for B2B and B2C clients. 

7. Plan about post Diwali stays

Post-Diwali stays are what travelers crave when Diwali is over. Many travelers are looking for extended stays such as people usually going for short breaks or small vacations post-Diwali. 

Do some research on how you can please your guests through special offers, discounts, complimentary meals, SPA, and wellness programs to enhance their stay experience and make them feel relaxed.

Wrapping up

This blog has given you a fair idea of how to make the most of this festive season by running events, offering special offers for your guests, and creating a cozy atmosphere that draws your guests' attention. 

Times are unpredictable, and the hospitality industry is dynamic. So, you should plan something or create a strategy this Diwali season to provide the perfect stay experience to them.

At BOTSHOT, we can help you maximize your bookings through our Channel manager. As the channel manager is integrated with 100+ OTAs, it can increase your online visibility. 

You need to update the prices once and it will change across all platforms. Thus, there is no risk of overbookings.