With so many hotels, it's difficult for you to stand out. Moreover, renovating the property is expensive, but you can still tune your guest experience by discovering the 8 creative hotel amenities ideas.
Adding such amenities to your plate helps you win the hearts of your guests and achieve differentiation.
However what amenities you offer depends on various factors such as the target audience, expectations of your guests, your budget, and competition within your niche.
Let’s cover everything step by step.
Hotel room amenities are the extras or premiums provided to hotel guests that provide a delightful experience to guests. Such amenities differ from property to property and include room conditioning, fitness facilities, personal care products, toiletries, free Wi-Fi internet access, free parking, and more.
Some essential hotel amenities ideas include personal care, toiletries, hair dryers, and shaving supplies.
Guests might feel disappointed with your services if your hotel does not provide such basic amenities. Usually, these amenities come with no extra cost for guests.
Then, some additional amenities make a significant difference in guests' lives, for which they need to bear an additional expense. Such amenities include in-room cocktail sets, an air purification system, relaxation devices, etc.
Offering such additional amenities in your hotel provides a comforting experience to them and, at the same time, keeps your hotel profitable. Every hotel these days offers similar amenities, so it becomes challenging for them to stand out from the crowd.
Generally, the quality of amenities differs from property to property where the guest stays.
For Instance – At 3-star hotels, generic toiletries work out the best. While in the case of 5-star hotels, guests highly expect branded products.
By maximizing creative hotel amenities ideas, hoteliers can gauge guests' interest and attract more clients.
Hotel room amenities play a significant role in boosting the overall satisfaction of your guests. It can either improve or break the guest's experience. Amenities that satisfy one guest might be different for other guests.
For Instance – Offering a flat SMART TV might WOW the family members while a business traveler has some other sort of expectations from a hotel.
Providing amenities in your hotel shapes the overall guest experience and makes the guests feel more enjoyable. Amenities need not have to be fancy all the time; it can be as simple as offering a microwave to your guest.
If hoteliers do not emphasize keeping establishments clean, no fancy amenities make them feel satisfied.
Make your guests feel special by offering them amenities that transform their stay, from spa treatment to arranging world-class dining. Offering such extras makes them feel pampered and provides a comforting experience.
Such amenities give you a feeling that you are right there at your home, providing high-quality bedding for a restful sleep or 24-hour room service as and when you crave late nights. Thus, it all leads to adding value to your guest's life.
As a hotelier, you can stand out from competitors by providing amenities that align with your guests' needs and preferences. Some of these include providing dining options for your guests or planning wellness activities at your hotel.
We know that you want to make your guests feel special by providing them with a memorable stay experience. So, we covered 8 hotel room amenities ideas you can use to take your hotel to the next level.
Gone are those days when hoteliers used to charge $20/day for providing Wi-Fi to their guests.
If you think that high-speed Wi-Fi is considered a premium service, it’s not like that. Guests consider Wi-Fi as a necessity these days and without this service, they can’t imagine their lives. They are interested in connecting with their friends all the time even if they are 10 miles away from them.
To prove this statement, a research study was conducted in 2021 and the results revealed that 74% of Americans preferred to go on workcation and mix their work with travel. If your guests are coming on Workcation and you are charging a premium price for availing this service, you are more likely to lose them.
Toiletries include products related to personal hygiene and cosmetics. These products play an indispensable role in adding value to guests' lives. Toiletries include bathroom products such as toothbrushes, conditioners, toothpaste, shower caps, etc.
The absence of such amenities makes or breaks your guest's experience. Think for a while that your guests land at your hotel after spending countless hours on meetings. They expect a hotel to provide high-quality toiletries, right?
Next comes the part of delighting your guests by providing a perfect breakfast such as a sit-down meal or a continental one. Make sure to go for quality over quantity because breakfast is everything for them and one bad experience can ruin your hotel reputation.
Offer them a plethora of breakfast options such as continental breakfast, sparkling wine breakfast, or English one that matches their needs. Such delightful surprises make the guests want to stay longer at your hotel.
Hotel welcome amenities make your guests stay unforgettable. Such welcome amenities are offered by hotels in the morning or late evening. Generally, luxury hotels delight their guests with welcome boxes.
For Instance – Chevil Blanc Paris offers a bottle of champagne and homemade sweets as a welcome amenity. While at Goodland Hotel, you can find handcrafted cocktails and personalized snack trays.
Offer them personalized gifts based on guest preferences and their interests. If you find guests coming with kids, you can give them toys, kids-friendly treats, or books in the room. Such an experience becomes memorable for them.
Offering free bikes is another hotel room amenities idea, especially if your hotel is in a bike-friendly area. For that, consider investing in a fleet of bikes so that guests can fully take advantage of free bikes at no extra cost.
With such bike rides, guests can get various insights into the city and make them realize that your hotel cares about their enjoyment.
Hawthorn Suites by Wyndham provides you with leisurely grocery runs and lets you choose your destination. It provides a bike, helmet, lock, and local map. Apart from that, guests can also access a bike basket to store their belongings.
When guests arrive at your hotel, they look for soothing ways to become stress-free even for one night. They won't choose you if you don't enhance your guest experience.
You can stand out from the competition by offering relaxation devices to your guests. You can offer various Relaxation devices to relax your guests, such as Soothing eye masks, Scent diffusers, white noise machines, ear plugs, etc.
After long hours of meetings and presentations, guests look for quality sleep when they check in at the hotel. Quality sleep is not only about having pillow-top mattresses; instead, it's about creating an in-room experience for guests.
Ritz Carlton Hotel in Washington, for instance, focuses on providing comfort and relaxation to guests. This 5-star property offers upgraded room amenities to guests such as-
Leveraging such hotel amenities ideas elevates your guest experience. Imagine a scenario when you enter the property, and a hotel chef hosts a range of cooking classes at the hotel.
One example of making their guests feel WOW is Red Mountain Resort, where the chef teaches guests the importance of the "Eat well, Feel well" mantra.
Through the cooking classes, guests learn about the workings of a professional kitchen, how to hone their knife skills, salad dressings, etc.
A unique hotel amenity idea is to have an in-room cocktail station. Provide a flavorful cocktail drink in the morning because some guests intend to mix their favorite drinks just as they like. Such experiences allow guests to enjoy high-quality cocktails in the comfort of their rooms.
Hoteliers understand that when guests come to the property and the lounge is closed; they feel depressed because their thirst is not satisfied yet. So, many hotels started offering cocktail kits and in-bar room kits to keep their guests satisfied.
For Instance - QT Sydney provides their guests with an Espresso Martini Kit so you can ramp up your evenings with a dose of caffeine and boost. You can have your nightcap before you go to sleep.
Are you thinking of stopping here? Don't just stop here; go ahead and take the extra mile to keep your guests happy and satisfied.
You can get your guests back by leveraging the creative hotel amenities ideas. These hotel room amenities provide an extra touch to guests and differentiate your guest experience from others.
Remember! Luxury is different for different people. Your amenities make you stand out from the rest of the world. You can build long-lasting relationships with guests once you provide such perks to your guests.
Creating a memorable stay for guests is not about making huge changes; rather, it's about making little changes. We have already covered a lot of hotel amenities ideas irrespective of your hotel size.
Following such things personalizes your guest's experience and takes your hotel to the next level.
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