Blogs / Hotel Marketing

Top 5 Holi Marketing Strategies for Hotels and Resorts

30/08/2024

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Vaibhav Sharma

Introduction:

Holi the festival of colors known as the street festival is also celebrated in hotels and resorts all over India.

For hotels, it becomes an opportunity to create an exceptional atmosphere for the visiting people.

Hotels leap at this opportunity to integrate the cultural essence with the calculated services, utilizing each inch of the colorful festival with the vibrancy of cultural Holi.

Using social media, promotions, immersive events, and influencer partnerships, hotels are therefore trying to attract local area residents and those looking for special occasions who may be visiting the hotel's destination.

They can rely on many marketing techniques to market the festival and attract more attendees.

In this Blog, we will tell you top strategies, safety measures, and how we can help to make your guests'experience unforgettable.

Let's Start with the five effective marketing strategies for hotels and resorts during the HoliFest.

Top 5 Marketing Strategies for Hotelier’s Holi Celebration:

1. Themed Packages and Offers:

Design an amazing Holi-themed package that will have accommodation, meals, and added activities like traditional music, dance performances, and safe organic color play.

Offer an online booking option to give discounts or exclusive perks for the early birds who want to experience Holi in a more energetic mood.

Display the festive atmosphere and cultural combination and invite them to visit your hotelto experience this Holi season.

2. Engaging Social Media Campaigns:

Social media can be used to set the tone of your hotel's Holi celebrations.

The audience is convinced that the preparation process, including the content collection from guests who are happy and enjoying themselves, is in full swing showing the decorated vision of the past celebrations.

Motivate followers by running contests, sharing followers' Holiexperience, and using hashtags to gain higher volume.

3. Targeted Email Marketing:

Separate your email group into different sections to send Holi-themed newsletters to old customers and new guests with wishes for the season.

Make a point to mention seasonal holiday offers, early bird discounts, and special benefits during the Holifestival that are available on booking holiday packages.

Make use of stunning visuals infused with a catchy tagline to create hype for your upcoming celebration.

An example of this kind of software is E-MARK IT, which creates campaigns based on the interests of each visitor.

Using emails and WhatsApp notifications to connect the hoteliers with the guests, thus giving them a chance to explore the attractiveness of the property during the season of Holi.

4. Online Travel Agencies (OTA) Collaboration:

Collaboration of hotels and resorts with OTA platforms is a good strategy to exploit the visibility of Holi packages.

Launch smart OTA promotional offers such as flash sales and locked discounts to promote direct bookings and increase visibility during the holiday period.

Platforms such as ChannelSyncro provide a smooth connection to over 100+ OTAs, and they make it easy for establishments to receive more bookings and to get audiences from everywhere without much effort.

Through ChannelSyncro, hotels can come in touch with visitors from far-off places; the visitors come to watch the vibrant Holi celebrations thus prospects of generating extra revenue during the event are high.

5. Updated Online Presence:

As Holi approaches, it’s high time to work on your hotel’s online presence to attract destination-seekers who want to stay for this colorful occasion.

This could be achieved through revamping your website with dedicated Holi landing pages.

Direct bookings constitute a significant share of the total revenue and build a bridge between hotels and guests directly.

These pages will have to give all the necessary information such as event schedules, room packages, and booking benefits to encourage guests to choose your hotel over others for the Holi celebrations.

Platforms like CreateWith can build a user-friendly site and booking portal based on their preferences.

Through CreateWith integration, it becomes possible to make the booking process more user-friendly when the user has a chance to pay in different currencies and book a stay during the Holifestival.

Overall, all these strategies can help you to attract more guests this Holi season.

To learn more about enhancing guest experiences and meeting their expectations, explore our detailed guide on Hotel Guest Expectations.

However, the first and foremost thing is the safety and comfort of guests, which is now the top concern.

Below are the measures that you can apply when organizing an unforgettable and safe Holi celebration for your guests.

Building a Safe and Fun Holi Festival for Your Attendees

1. Organize Controlled Celebrations:

This gives theresortthe chance to host self-controlled Holi celebrations inside a designated area of their place.

It creates a safe environment for everyone as well as functioning as a crowd control plan.

2. Provide Eco-Friendly Colors:

Offer the use of organic and eco-friendly colors for the Holi celebration to not harm the environment and thus to remember to avoid possible skin problems and allergies.

3. Safety Gear Distribution:

For everyone's safety during the event, you must provide your visitors with suitable and protective items such as sunglasses, caps, and sun-friendly sunscreen from colored dust and sun exposure.

4. Set Clear Guidelines:

Provide information on the Dos and don'ts of Holi before the event including Rules and Regulations.

Stress the need for a respectful attitude, being careful with the water and the medication, and complying with the safety rules.

5. Hygiene Stations:

Method ensuring frequent water hand washing with place-location of hand washing stations and sanitizer dispensers in various areas of the resortor the hotel area is crucial to protect the guests while they are partying.

6. Supervision by Staff:

Deploy security staff who may have been properly trained to supervise guests at the Holi celebrations and make certain that safety regulations and guidelines are followed.

They also support and give indications and responses for any problems that could happen.

7. Family-Friendly Activities:

Closer family members will enjoy games they all can join in and hence all age guests will be entertained.

This, therefore, leaves everyone who desires to be drawn closer to the mystery of nature to be involved safely and pleasantly in the rituals.

8. Emergency Preparedness:

Be ready for medical emergencies by having a first-aid station with trained medical personnel present at the site during Holi celebrations.

Moreover, implement procedures to deal with situations like allergies or injuries.

9. Opt for Dry Holi:

To promote water conservation, you may want to organize “dry HOLI,” where powdered colors will be used instead of water.

This is not only slip-proof, but it also quenches the issue of wastage of water.

10. Post-Celebration Cleanup:

Initiate a resolution plan ready for a clean sweep of the Holi celebration site immediately after the event so the resortor hotelis in its prior state.

Encourage the guests to separate colors while disposing of the waste correctly and remove the remaining waste.

After this point, BOTSHOT takes over, in the hotels and resorts particularly, to spice up the fun.

It offers specific services for hotels and resorts, thus elevating everything around the whole celebration to the next upper level.

Lastly,

Hotels and resorts know it is time for the festive season as they start marketing their events, which will be hosted within the premises, to attract more people to the festival and make sure they enjoy it.

By applying these suggestions and methods, you may incorporate your Hotel Holi celebration theme into every room, increase your social media reach, employ email marketing, engage with online travel agencies (OTAs), highlight your hotel on OTA websites, and embrace creative solutions.