What Website Features Guests Love Most When Booking Hotels?

Your site welcomes every one of them and helps them check out and book a room in seconds, no matter where they are.

2. Highlights Your Unique Selling Points

The website for your hotel is the ideal place to show off what makes it different. Whatever it is - excellent pool, great food, or perfect location- you can use your website to feature what makes your hotel special from others. 

Use nice pictures and enticing language to attract people’s attention so that they remember you. Utilize this digital platform to disclose the striking features of your hotel that compel people to book with you.

3. Direct Bookings:

It is noted that most online reservations are made directly at the hotel website. This indicates that your website should have a smart and convenient booking system. 

By facilitating direct bookings from your guests, thus eliminating commission for third parties, you can save more money.

Hence, provide some special deals for the customers and make the booking process as seamless as you can to encourage more people to book directly with you. On the other hand, this allows you to keep most of the money you earn!

4. Brand Image:

Your websiteis your hotel's brand showpiece. User-friendly, intuitive web design does good for the image of hotels and makes people believe in more. 

One of the effects on visitors is the ability of the well-refined website to influence them to make a reservation. It's like that first impression when you show them you value their experience even before you meet them.

5. Mobile Accessibility:

More than 50 percent of people visit websites via their smartphones or tablets. In other words, hotels must have their websites optimized for mobile devices. 

As almost everyone now has a smartphone, a website that works properly and looks good on tablets and phones is an absolute must. 

This allows your hotel guests to book a room at your hotel wherever they might be, be it on their desktop, phone, or tablet.

6. Stay Ahead of Competitors:

Having a website makes you a leader in the market if you've got a lot of other hotels on third-party booking sites. Your site is as smooth as it can be, attracting loyal clients who enjoy simple and trustworthy actions. 

It is a way of branding and representing your place distinctly. All it takes is a simple click, and guests can see, book, and begin their journey towards their stay. 

It is about convenience and trust, which are the very desirable features for those in search of them.

7. Control Over Content:

Under your website management, you can totally control the content and messages presented on your website.

This gives you the freedom to customize the hotel website as you wish to target a specific audience, display great deals, and provide important information such as about your hotel facility and destination attractions. 

You can shape your website according to the tastes and needs of your audience. Also, you can select information and offers that suit them.

8. Feedback and Reviews:

Do you know that about 88% of people trust online reviews as well as recommendations from their friends or family? 

This reveals that it is critical to unite guest feedback and reviews on the hotel site. 

Good reviews would create trust between your hotel guests, while constructive criticism can help you improve your facilities and services even more. 

Hence, asking guests to post their experiences on your website is also an important way to build good relations with this group. It will help your hotel attract even more guests.

Hotels will be able to provide personalized guest feedback management with BOTSHOT's Heda software, where surveys are tailor-made, and a single platform can be used for review monitoring and response.

More to Explore: Restaurant Website Builder

This centralized mechanism increases operational performance and maintains a uniform brand image.

But the most important question remains unanswered that What are the, 

Top 12 Important Hotel Website Features

Having explored the importance of having a website for a hotel, let's move on to the essential features of a good hotel website.

1. Online Booking Functionality: 

One of the major benefits of practicing this way is the reduced time that guests use to book a room. 

This not only increases the convenience level of the guests but also allows the website to have higher traffic. 

Research shows that hotels implementing online booking options in their systems attract more clients and lower their risk of potential guests choosing to go to their competitors instead.

2. Mobile Optimization: 

Good to know that most travelers take advantage of mobile devices, and those devices are used for searching and making reservations, a mobile-friendly website is a great investment.

By default, responsive design guarantees the ease of use of phones and tablets in navigating and booking; there by, enhancing the user experience and diminishing the bookings.

3. High-Quality Visuals:

Attractive visuals of hotel rooms, amenities, and attractions nearby will draw people and help them imagine that they can get accommodation at this hotel. 

Captivating pictures and videos tell what is special about the property and in this way create an inimitable impression that stimulates bookings.

4. Detailed Room Descriptions: 

The rich description of room types, amenities, and inclusions helps guests make a justified choice. 

Featuring preferred options like bed type, views, and others gives more information and helps to set realistic expectations.

5. Guest Reviews and Ratings: 

Trust and credibility are greatly established through real guest reviews and ratings therefore it impacts guests who are thinking of bookings. 

By incorporating such reviews or better still putting testimonials on the website right where customers will be able to read them, they will gain the trust of the customers and their choice of accommodation will be made much easier.

6. Integration with Property Management Systems: 

Connection directly to PMS lays a smooth plane of operations and improves performance. 

By integrating PMS capability into the workflow, timely inventory updates to auto-generated booking confirmations, both processes become automated and reliable which results in guest satisfaction.

By using software like PredictoPMS, you may easily simplify your hotel management job through the automation of reservation, check-in, and housekeeping tasks.

The AI-driven functionalities of this system not only take care of your guest's needs but also facilitate personalized experiences for them with ease.

7. Special Offers and Packages:

Focusing on the promotion of specific specials, packages, and discounts may bring the customers from the indirect channels to the bottom line. 

We offer various seasonal promotions and last-minute offers through our portal to encourage guests to directly book our website leading to increased profitability.

8. Intuitive Navigation: 

A design that is easy to use with a clear navigation map will facilitate the guests while browsing the website. 

Clear menus, easily findable info. and logical flow set up the navigation with a little hassle for the visitor who will not be embarrassed to look around much.

9. Secure Payment Options:

Implementing safe payment portals creates transparency and certainty in clients and ensures their data is protected. 

Addressing data security by implementing SSL encryption and complying with PCI DSS regulations, we ensure that guests receive a private and secure shopping experience.

10. Multilingual Support:

Due to the rise in the number of international visitors, we have now the provision for multilingual support that caters and accommodates guests from different origins. 

Websites could be translated into several languages to improve their accessibility and outreach in expanding the hotel base. Thus, it helps in attracting a wide client base.

11. Integration with Booking Systems:

Combine your website with booking systems to reduce time and stress on customers when making a reservation. 

So, this way, they will get the required details regarding availability and pricing within the instant. 

Offering your visitors quick access and reservations enables them to look up the accommodation availability with no hassle. 

12. Analytics and Insights:

Understand better how website visitors behave and what would be most appealing to them through website analytics. Making use of this data will bring marketing strategies up to date.  

Also, it will produce positive user experiences and increase the number of bookings. Through researching how users navigate your website, you can make changes to cater to that by introducing more relevant and user-friendly content and tools.  

In this manner, the features you integrate will provide an enhanced user experience, and you will invite more bookings which will ultimately translate into increased revenue.

Also Read: Improve Hotel Website Conversion Rate

Conclusion

However, the main point is that an appealing websiteis pleasing but what's important is what's in it. 

Focus on giving guests what they want: booking is easy, they know something about your rooms, and extra details that make them feel unique.

Don't forget to learn what your customers need, be innovative, and make your website better to lead the competition in the hotel sector.

With BOTSHOT's website builder (CreateWith) designed for hotels, resorts, and BnBs, you can get a website that looks enticing and is easy to navigate while also supporting revenue goals via SEO optimization and a booking engine that can't be denied. 

Through our SMART hotel website option, you will be able to scale and go up, your online presence and bookings, therefore, to be sure of success in the hospitality market.