How to Use WhatsApp for Customer Service in Business?

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Blogs / WhatsApp Marketing

How to Use WhatsApp for Customer Service in Business?

02/09/2024

Shubham

With over 2 billion users all over the world, WhatsApp has become one of the most popular messaging apps in existence. Business owners and marketers can use it to communicate with customers and increase brand loyalty, but more than that, they can use it to serve as customer support.

With these tips on how to use WhatsApp for customer service, you’ll be able to provide excellent customer service while saving money on the helpline bills at the same time.

Benefits of Using WhatsApp for Customer Support

Apps like WhatsApp are increasing in popularity, and it’s easy to see why. In many ways, it’s a better experience than text messaging because you can use your phone’s keyboard and the other person doesn’t need to constantly be on their phone.

If a customer has an urgent question that they want an immediate answer for, they can send a WhatsApp message instead of waiting on hold or sending an email. Plus, this is just another way companies can stay connected with their customers.

Moreover, WhatsApp is a messaging application with 98% open rate which is quite higher than email’s open rate. So, using WhatsApp for customer support and other marketing efforts is often a good idea for any business.

Setting Up Your WhatsApp Business Account

Before you dive into WhatsApp for customer service, you’ll need to set up your business account on it. Follow the easy guide to create a WhatsApp business account. Once, that’s done you can start engaging with your customer for either customer support or marketing.

Steps to Use WhatsApp for Customer Support

Customer service is one of the most difficult parts of any business. With so many different customer touchpoints, it can be hard to know where to start when looking for a solution. WhatsApp offers a new way to communicate with customers, which we’ve found very effective in helping us answer questions and provide customer service support. Here are a few things that you can do to use WhatsApp for customer service:

Manage Customer Queries

When it comes to customer service, WhatsApp is a great way to manage customer queries. The advantage of using WhatsApp is that you can receive notifications when someone sends a message and an instant response could be given.

This means that you’re able to communicate with customers in real-time, which is especially useful if they’re looking for urgent information or assistance. Another advantage of using WhatsApp is that it also allows you to send pictures and videos, meaning that customers can see exactly what they need without having to call the business.

Get Feedback from Customers

As a business owner, one of your goals is customer satisfaction. That’s why you’ve invested in what is now the most popular customer service channel, WhatsApp.

WhatsApp has quickly become the fastest and most efficient way for people to get in touch with your business and ask questions about products or services. One of the best things about using this app is that it’s quick and simple to use – all customers need is an internet connection.

Notify Customers in Real-time

If a customer has a question, you can use the chat function on WhatsApp to chat with them and let them know that you’re working on their inquiry. However, you can provide them with real-time alerts on their queries. This lets customers know that you’re there for them and provides them with peace of mind knowing that you’re looking into their issue as soon as possible.

Send Promotional Messages

When using WhatsApp for customer support, you can also set up your promotional campaigns on WhatsApp as it will increase your conversions/ sales. It’s easy to customize and create your promotional messages with lots of templates available through your BSP.

How to Improve Customer Satisfaction by Using WhatsApp for Customer Service?

In the past, businesses relied heavily on phone calls and emails. Nowadays, many companies are using WhatsApp as a customer service platform. What’s great about WhatsApp is that it can be utilized in a variety of ways. Here are five tips to help you get started and make the most out of this app to improve customer satisfaction.

Use WhatsApp Chatbot

Using a WhatsApp chatbot helps businesses in many ways – it improves the customer experience by replying to them instantly, it works 24/7 and reduces the operational cost as it doesn’t require a lot of manpower to handle customer support.

WhatsApp Business API

To get the most of WhatsApp business account features, you need to have a WhatsApp business API. It allows you to customize, personalize and automate the flow which helps in improved customer support, customer experience, and reduced operational cost.

Automate Your Efforts

You can automate your customer service, WhatsApp marketing campaigns, and many others. To get this done, you need to get in touch with a business solution provider (BSP) like BotShot.

We provide all the required tools to make your WhatsApp marketing/ support effort better and result-driven. So, get in touch with us to get a proper WhatsApp business solution for your organization.

To Sum Up...

With WhatsApp, you can provide customer service 24/7. The more you delay in using it, the more you lose in terms of revenue, customers etc. So, start using it today!