Dos and Don’ts of WhatsApp Marketing for Businesses

There’s no shortage of ways to get in touch with your clients and prospects these days; social media, instant messaging, emailing – the list goes on. WhatsApp marketing has become increasingly popular among both small businesses and fortune 500 companies alike because of its low cost and high ROI, which means that any business without it isn’t really taking full advantage of all the resources available to them today. That’s why we’ve put together this handy guide on dos and don’ts of WhatsApp marketing to help you get started with using this convenient platform!

Dos of WhatsApp Marketing

If you’re tired of not getting results with your WhatsApp marketing campaigns, you need to have a look at the following best practices for the same. 

Do Personalize Messages

Personalized messages are a great way to engage your customers. Not only does personalizing the content make them feel valued, but it also helps you learn more about their preferences. The more you know about them, the easier it becomes for you to target them with personalized messages that are more likely to resonate with them.

Personalized messages will get your customers excited about your brand because they know that they matter enough for you to take time out of your day just for them!

Do Use Automation Sparingly

A good place to start is by using automation sparingly. Automating your messages may seem like an easy way to keep in touch with customers, but it can have the opposite effect. If you’re sending a message on a regular basis that doesn’t feel organic or authentic, they may be turned off. 

This will make them less likely to respond when you reach out again in the future. The best way to avoid this is by using automation only on special occasions or during holidays when it’s expected for brands to send promotional messages. 

Read Now: Guide to Create WhatsApp Business Account

Do Test Different Message Types

When marketing your business through WhatsApp, you need to test different message types to determine what best resonates with your audience. This can help you create the right message that will resonate with your target audience. For example, if you’re targeting millennials, a text-heavy message may work better than a video or audio clip. 

Similarly, if you’re targeting people from developing countries, it’s recommended that messages be as text-heavy as possible so that they can be read on low-bandwidth connections. 

Do Use Opt-in

This is a great way to build your list without feeling sleazy. It’s important to keep in mind that people will only subscribe to your list if they feel like they’re getting something in return. Focus on creating content that is not only engaging but offers something valuable for free, such as a PDF guide or cheat sheet. You can offer exclusive discounts or deals for subscribers only. 

Do Use a WhatsApp Marketing Software

WhatsApp marketing software can increase your reach by allowing you to communicate with a large number of people in a short amount of time. This can be done through many features including sending texts, photos, videos, GIFs, and more. Some companies even have templates that you can use to create marketing messages. Not only does this make the process simpler than doing it manually, but it also allows you to reach out to people who might not be on your contact list yet. The best thing about these programs is they are not so costly. 

Don’ts of WhatsApp Marketing

Marketing on WhatsApp can have negative impact on your campaigns if you do the following don’ts...

Don’t Spam

Spamming is not just annoying, but it can also lead to the person blocking you if they keep getting messages from you. Plus, when you spam someone, it’s unlikely that they’ll engage with your messages. Your best bet is to be selective about what you send them. Avoid sending irrelevant content on a regular basis. 

Don’t Leave Your Profile Incomplete

Make sure to fill out for profile with the business/ brand name, photo etc. The more professional you appear, the more trust you will gain from potential customers. Your profile is also where you can include links to your website or other social media sites for people who want to learn more about what you do. 

Don’t use a fake phone number on your WhatsApp account if you’re using it for marketing purposes. You should only provide your real contact information as a part of an official business account. 

Don’t Use Your Personal Number

WhatsApp is a great way to connect with customers, but you should never use your personal number for your business profile. This can lead to customers feeling like they are intruding on your personal life and it can also make it difficult to manage your business and personal messages. Besides, it can be difficult to keep your business and personal contacts separate if they are both stored on your personal phone. 

Don’t Delay in Replies 

One of the biggest mistakes you can make on WhatsApp is to delay in replies. When customers message you, they expect a prompt response. If you take too long to reply, they may assume you’re not interested in their business and they’ll take their business elsewhere. 

It’s important to reply to customer messages as soon as possible, even if it’s just to say that you’re busy and you’ll get back to them later. If you take too long to reply, customers will get impatient and may go to a competitor who is more responsive. To make this process fast, you can use an automated WhatsApp chatbot that will take care of all the incoming messages from your customers. 

So, these were some dos and don’ts of the WhatsApp marketing. If you liked the article, please share it on social media platforms so we can get the motivation to bring in more quality and valuable content for you.