8 Types of Hotel Guests & How to Exceed Their Expectations

See whether they're luxury travelers, business travelers, or eco-conscious guests. Who are they and what do they want?

In this blog, we will study about 8 types of hotel guests so the next time when a guest comes, you know what to do and how to impress them.

What are the 8 types of hotel guests?

1. Business traveler

These types of guests are interested in exploring local restaurants or coffee shops to find a quiet space for attending long hours of meetings.

They're not interested in viewing sights; rather, they come to your hotel for one purpose – that's work.

Their expectations

As these types of travelers come back usually in the evenings or late at night, they expect the hotel to provide them with a tantalizing meal they can enjoy eating. They're looking for wellness experiences, want good sleep, and expect healthy food as they're diet conscious.

They expect that the hotel room should have multiple charging stations so they can use it as their office hub.

While these days, most business guests have become leisure travelers. Even if they come to a hotel for a meeting, they would rather prefer to extend those trips and spend some time having a mini vacation there.

How can you appeal to them?

• Offer them high-speed Wi-Fi and a dedicated workspace so they can attend their meetings and get the work done. You can even partner with some local businesses or restaurants where they can also enjoy their trip.
• Give them a discounted package to attend museums/shows and provide them with a customized menu to choose from, or you can even highlight some popular photos of how you provide a space for conducting conferences.

This way, you can attract your guests to spend a longer time at your property.

2. Family travelers

Family travel, aka multi-generational travel trips, has become so popular these days. Family travelers don't refer to only couples or parents having kids; it can even mean going on a trip with grandparents, uncles, and aunts.

Their expectations

Family groups of travelers generally have diverse expectations from hoteliers as they're the people from varying age groups. They want hoteliers to have separate menus for kids and adults. They want separate spaces for their family members to have a comfortable sleep.

How can you appeal to them?

• Create a dedicated kids' corner in your hotel and start thinking from the kid's perspective. To please family travellers, you can provide age-appropriate books, games and few quality toys for their kids. This simple setup makes the adults feel special and give them their space while their kids unpack.
• Provide them with essential baby care (pack n play, highchair, baby gates) so families don’t have to travel with bulky items.
• You can even provide families with “first night survival kit” - a basket which is filled with kid friendly dinner ingredients, snacks, juice boxes along with a couple of new colouring books withcrayons.
• Have a separate living and sleeping areas for kids and parents so they can havegood quality sleep. You can even provide a personalized stay experience to the family by designing the room as per their interests and age group.

3. Luxury travelers

Initially, these types of travelers are high net worth individuals having net worth ranging between $1 million to $5 million, and they are more likely to book large suites that provides a luxury feel. But they don’t pick hotels by seeing its brand name.

Over time, the definition of luxury has changed because luxury travel isn't confined to wealthy individuals; now non-millionaires can even dominate such a market. 

This type of travel segment always does their homework before picking a hotel and generally prefer choosing a property with a good number of reviews.

Their expectations

Luxury travelers are not looking for fancy villas or hotels; of course, this is something they expect if they're going to visit a premium or an elite property. More than that, they want authentic experiences that they can remember for a lifetime.

Their age ranges between 25-49, and they want everything to be customized for them.

These are the people who intend to spend more on the trip to get exclusive experiences, get more value for money with a sheer of branded visible luxury touch. They love to see the cultural experiences of that place.

How can you appeal to them?

• Every luxury property has an elegant decor and exceptional interior design facilities. But, to appeal to such traveler groups, you can create a killer marketing plan that talks about increasing the online visibility of your property through high-quality visuals.
• You can come up with loyalty programs to keep the existing guests coming back. Make sure to nail the game of social media and be visible across the channels where these travelers are mostly active.
• You should tailor the pricing of your property in such a way that each pricing plan provides additional value to them. Collaborate with local businesses and organize activities for them as these people are crazy about such events.

Additionally, feature those activities or attractions in your hotel.

• Create an exceptional 5-star experience that provides a comfortable, private and comfortable environment that resonates with them. Such personalized touches make the guests feel valued and encourages them to share positive experience.

4. Solo traveler

A solo traveler is looking to travel for business purposes or pleasure. These people don't go with anyone; rather, they seek to enjoy the trip on their own. They're more adventurous people and generally prefer flexibility in their travel plans.

They love enjoying such local experiences.

Their expectations

Such travelers are price-sensitive customers, and they don't care about the latest technology trends. They want unique experiences and prefer visiting properties that aren't expensive such as B&Bs, boutique hotels, small hotels, inns, guesthouses, etc.

Besides that, they want safe accommodations, and they want to go to social events and join travel groups. 

They want hotels to have bare minimum facilities and Wi-Fi so they can connect with their family and friends. They want hoteliers to provide rental services such as bikes, scooters, etc., so they can explore the places on their own.

How can you appeal to them?

• Make sure to attract solo travelers by creating budget-friendly and value-added packages such as one night free on weekend stays. You can provide them with a free breakfast, discounted local tours, early check-in/late check-out options that makes their stay feel special.
• Highlight additional benefits while guest's book. Such little touches ensure that guests get more value for their money.
• Use a 24*7 surveillance system to make guests feel safe, especially if solo travelers are women. Hotel rooms and corridors should be lit up.
• Create a social media page for your hotel and share snackable tips for solo travelers, displaying the testimonials that build social proof. You can even share a glimpse of local events you conduct in your hotel or anything that's going on in your hotel.
• Talk about the BEST THINGS that make your hotel stand out, such as comfortable seating arrangements or social spaces such as lounges which provide them with a welcoming environment.
• Provide them access to transportation options such as a car or cab so they can explore local places on the fly because they want to go sightseeing at affordable prices. Provide co-working spaces where guests can mingle with each other.

5. Green travelers

Green travelers are the people who want to stay at accommodations that care about the environment. These types of travelers think twice before making a travel plan because they don't want travel plans to create a negative effect on the environment.

Their expectations

They want locally sourced food that facilitates the importance of farm-to-dining concept. They expect hoteliers to invest in energy-efficient devices and sustainable materials for decor such as organic cotton linen or recycled paper products.

How can you appeal to them?

• Highlight the greener side of your property on the website, OTAs, and socials. Show behind the scenes how you source food from the farm and bring it to the table. This not only markets your hotel to eco-conscious guests, but it enhances their experience.
• Use show but don't tell approach meaning you share numbers such as how much energy your hotel saved by using energy-efficient devices or how you reduced carbon emissions. Display a snapshot of data on your hotel's website or socials.
• Offer them cooking classes and invite them to prepare delicious dishes using organically sourced materials. They will connect with you at a deeper level as they get a true sense of the farm-to-table dining concept.
• Show green certifications or rewards such as LEED (Leadership in Energy and Environmental Design) that your hotel received as it's one of the great ways to win guest trust.

6. Gen Z

Gen Z is the type of travelers born between 1995 and the mid-2000s. They generally look for authentic experiences, but they're price-conscious customers as they'regenerally at the start of their careers or some are even students.

They don't prefer going on a long trip as they usually prefer shorter vacations. Though they want budget-friendly places, research states that 35% of Gen Z's prefer spending more and are willing to stay in hotels with a 3-star rating or more.

Their expectations

As these are tech-savvy audiences, they expect hoteliers to have digital technologies such as check-in/check-out systems and want accommodations to have Wi-Fi connectivity as they've grown in the digital age of smartphones.

They want hotels to have private rooms, air conditioning, laundry services, and high-quality food.

How can you appeal to them?

• Create social media content that revolves around authentic experiences. As they spend most of their time on socials such as Instagram, they choose hoteliers that have a dedicated social page.
• You can collaborate with travel influencers that align with your hotel's mission and vision and ask them to promote your hotel on their account. This way, you can get online exposure to their audience who've never heard about your property.

7. Health and wellness travelers

Such type of travelersgoon a vacation as they want to detoxify and reconnect with themselves. In fact, wellness travel has become more common these days because they spend most of their time on smartphones and laptops.

They want to break the monotony of their regular life and get rid of everyday stress.

They want to live healthy lives and are looking for lodging and accommodation options that provide fitness equipment, upgraded gym facilities, stationary bikes, or anything that provides wellness experiences or engages guests in any form of physical activity.

They prefer healthy food, especially vegan and gluten-free products.

Their expectations

These travelers travel alone, so they look for accommodations that provide low-cost stays. However, not all health-focused travelers are the same, so you need to adopt different approaches to fulfill their interests.

They want to ditch their social media life and find a place for good quality sleep and relaxation.

According to the Hilton Travel Trend Report 2025, 1 out of 5 travelers want to look out for spa or wellness retreats so they can enhance their sleep experience.

For instance – A guest that wants to reduce their mental stress can go for yoga and need a quiet place to improve their physical and mental wellbeing.

A guest who wants to become physically fit and lose weight may go for a place that provides a fitness room and offers healthy food options.

How can you appeal to them?

• Turn your hotel into a wellness center by upgrading their gym equipment and providing yoga mats upon request. You can provide a relaxing sleep experience to guests through smart bedding that alters based on their sleeping habits.
• Attract health and wellness travelers by partnering with yoga studios and local fitness centers.

8. Baby boomers

These are the people who fall in the age group of 1946-1964. Such type of travelers has huge disposable income, so they prefer to spend a lot on their trips than regular guests both domestically and internationally.

They spend more time on their trips ranging from a few days to several weeks.

Their expectations

They seek loyalty programs, as they travel several times a year (take around 4-6 trips). They want hotel rooms to be equipped with high-quality bedding and are looking for ones that provide authentic and local experiences.

Not only do they want good food, but they also expect hoteliers to provide wellness and relaxation experiences during their stay.

How can you appeal to them?

You can partner with local restaurants, and you can include relaxation activities such as golfing, massage, and hiking.

They love relaxation and never see themselves as being too old. Highlight attractive visuals about your property and its amenities on the website and social media.

Additionally, your website copy should speak to the multi-generational group.

How BOTSHOT can help you increase your hotel revenue and get more bookings?

Without understanding guest profiles, you won't be able to serve their needs. 

As every guest behaves differently and so does their behaviour, you need to tweak your marketing strategies accordingly.

If you don't know that a family traveler wants babysitting services and kids-related amenities, how would you fulfill their needs? That moment disappoints your guests.

• Managing your hotel has become easy from reservation to checkout using our hotel PMS.This hotel management software allows you to manage guest profiles and see which type of guest has spent more on which amenity.
• We don't want your guests to wait at the front desk. That's where our eFrontDesk provides a contactless check-in/check-out facility so they can simply do pre-check-in formalities, get the room key, and access the hotel room.
• When guests arrive at your hotel, they can make certain requests by interacting with an AI-powered chatbot. This also reduces the back-and-forth hassle for front desk staff.
• When guests stay at your hotel, you can share customized feedback forms (pre-stay, during, and post-stay). This way, you can find out what things are dissatisfying guest experience and escalate the issue to the appropriate department.