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How Channel Management Software Boosts Bookings
A channel manager is a software that simplifies and streamlines hotel distribution channel management for hotels. By integrating with various online distribution channels, this solution allows hotels to list room inventory on all connected platforms and leaves no room for double or over-bookings.
These online distribution channels include online travel agencies (OTAs), global distribution systems (GDS), and the hotel’s website booking engine. In the event of a reservation, this software automatically updates the availability, and rates in real-time on all the connected channels.
Closing a room for sale or bulk modifications to hotel inventory are some of the tasks well handled by real-time automation.
Channel Manager can help a hotel skyrocket its bookings in no time.
This is how:
The right channel manager allows you to leverage two-way access to multiple booking channels such as the OTAs, metasearch engines, etc., where travelers visit first and often, to look for their accommodation options. This way you reach a wider and diverse audience.
Moreover, OTAs such as Booking.com, etc., and other channels readily accept your listings as a channel manager ensures that the inventory and rates will be updated regularly and accurately. On the other hand, distributions carried out manually are prone to errors, delays as well as miscommunications.
The traditional systems of managing bookings often made hotels split their inventory between multiple channels and end up with issues such as over or double bookings or below optimal occupancy.
With a channel manager such as ChannelSyncro, a hotel follows pool inventory and gets automated updates of availability and rates in real-time; ensuring reservations of actually available inventory or room.
Furthermore, a lot of travelers discover a property on an OTA, and in pursuit of further learning about it, they visit the hotel website. If the site has a smart booking engine, the traveler might end up making a direct booking.
So, this direct sale gained through the OTA website boosted the hotel’s direct bookings and hence profits from the saved commissions. This is called the billboard effect.
A channel manager integrated with a hotel PMS allows you to practice effective inventory management, set dynamic prices through data-driven insights, and maintain steady or increased hotel occupancy during different hotel seasons. All this translates into optimized rates and higher revenue.
Channel managers allow hotel distribution channels to display the latest and most accurate rates and availability, both updated in real-time. This enhances the guest’s booking process, preventing any front desk or future conflicts and cancellations.
Furthermore, using this technology, hotels could offer instant booking confirmations to guests and initiate constant guest communications using many guest communication tools such as Freddie, an AI conversational chatbot for 24*7 guest queries and support. This also frees up the time of hotel staff and allows them to focus on more crucial guest service tasks, further enhancing guest experience.
This enhanced booking process and guest experience allow hotels to attract a wider audience, retain existing guests, and ensure repeat business; ultimately boosting bookings and revenue.
A channel manager allows a hotel to achieve the right mix of booking channels and share of allocated inventory based on the target audience as well as aims and objectives. It strategizes a diverse pool of well-performing channels by analyzing data-driven insights and reports.
This allows a hotel to operate on the most lucrative distribution channels for maximum visibility and boosted bookings.
This technology further allows hotels to track their performance on the connected distribution channels, enabling hoteliers to make the most suitable data-driven channel listing and distribution decisions.
Hoteliers can further access granular and filtered data analytics such as room types preferred by guests, guest booking trends, etc., using a channel manager integrated with hotel PMS and an RMS. All this facilitates the development of more effective and targeted marketing and pricing strategies.
Thus, a channel manager offers comprehensive reporting and analytics capabilities that allow hotels to access key business metrics and make more informed decisions for better operational efficiency and accuracy, and enhanced bookings.
This feature is best leveraged with Channel Syncro which offers comprehensive as well as granular reports and insights for more accurate decisions and boosted direct as well as indirect bookings.
Looking for the most profitable Channel Manager for enhanced online visibility, smart channel management, and pricing?
Meet ChannelSyncro, the Best Cloud-Based Hotel Channel Manager Software for all your hotel distribution channel needs!
This smart solution allows you to:
...and much more.
This solution allows for integration with 100+ OTAs, multi-currency support, offers complete customization, and is a PCI and GDPR-compliant cloud-based channel manager.
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