Top 10 Innovations in Hospitality Industry to Transform Guest Experience

Top 10 Innovative Ideas in Hospitality Industry

The hospitality industry has undergone tremendous change in the last decade. The internet, social media, mobile technology and other innovations have changed the way guests interact with hotels and they are expecting more when they visit hotels and resorts. 

The hospitality industry today demands innovative ideas and concepts that can create a remarkable guest experience and bring significant value to the brand at large. Check out the top ten ideas to enhance hotel guest experience below. 

1. Contactless Front Desk & Check-in

As the world moves towards a more digital landscape, hotels are slowly adapting by implementing innovative technologies that aim to make the guest experience more seamless. One such example is the contactless front desk and check-in process that many hotels are now offering. 

By using apps or online portals, guests can check-in/check-out without having to physically interact with anyone at the front desk. This not only makes things more convenient for guests, but also helps to minimize the spread of germs.

And while it may seem counterintuitive to have guests waving their smartphones around instead of interacting with an employee. This kind of system leads to an increased level of customer service as well. 

For instance, if a guest needs help carrying luggage into their room or arranging transportation arrangements, they can reach out through the app and someone will be able to assist them right away. 

Additionally, these systems often offer different services than what traditional counters offer, some allow guests to order room service from their phones or even book spa appointments through the app as well. 

2. Digital Menu Boards

Digital menu boards are an innovative way to improve the guest experience at your hotel. They can be used to provide information about the hotel’s amenities, services and events. And, they can be used to promote special offers and discounts.

It’s easy for staff to update menus as new dishes are introduced. There’s no more worry of paper menus getting lost or outdated, which means less work for staff and when guests have their meals delivered from the restaurant, digital menu boards make it easier for them to identify what they’re ordering. 

The best part? These digital displays can also be customized with photographs of dishes or restaurants’ logos and branding! The screens show full color graphics that would otherwise only appear on TV or on-screen media players like smartphones or tablets. 

3. Chatbot

One way the hospitality industry is transforming the guest experience is through the use of chatbots. Chatbots are computer programs that can mimic human conversation, and they’re being used more and more to provide customer service.

Asking a question to a chatbot will not only prompt an answer but also provide links to additional resources like FAQs or contact information for other members of your team who may be able to assist with the query. 

A study indicates that 43% of people would rather interact with a robot than another person. When it comes to making a reservation for hotel rooms and services, people appreciate the convenience, accuracy, privacy and speed as well as feeling more comfortable asking questions they might not want to ask an individual.

We’ve already published a blog on chatbot in hospitality industry and we suggest you read the same to get detailed information on AI chatbot’s functioning. As well, take a look at the Freddie by BotShot which is an automated NLP-Powered Chatbot. 

4. Voice-Activated Technology

Technology is rapidly changing the entire hotel industry. Hotels are increasingly using voice-activated technology to provide a better experience for their guests. It can be used for a variety of tasks, including making restaurant reservations, ordering room service and controlling the TV, lights and other equipment in your room. 

Voice-activated technology is convenient for guests and can help save time during their stay. It’s just one of many innovations that hotels are using to improve guest satisfaction. 

5. Bookstore & Library

A good book is one of the best companions you can have while travelling. It can provide insights into the local culture; help you learn about the history and customs of your destination and entertain you during long layovers or travel delays. 

But lugging around a heavy paperback can be a pain, which is why more and more hotels are partnering with libraries and bookstores to offer guests access to reading material during their stay. 

With modern technology, these books can even be downloaded onto e-readers and tablets for convenience. Although there’s something special about curling with an actual book by the fire. 

6. Ride-Sharing Programs

Offer a ride-sharing program for guests who are looking to save money on transportation while they are staying at the hotel. This can be done by partnering with a local ride-sharing company or by setting up your program. 

Guests can sign up for the program when they book their room and choose to either share a ride with another guest or have their private ride. Ride-sharing is a great way to reduce traffic and pollution around your hotel, and it will also save guests money. 

You can promote your ride-sharing program by offering discounts or other incentives for guests who participate. Hotels that offer this service often see an increase in customer satisfaction scores as well as an increase in occupancy rates due to decreased travel costs. 

People are constantly looking for new ways to save money, so you might just find that this option appeals to more people than you think. It’s estimated that more than 50% of Millennials use ridesharing apps such as Uber and Lyft because they want a cheaper alternative that provides them with an enjoyable experience. 

A growing number of hotels offer complementary ridesharing services through these apps, making it easy for guests to access transportation options quickly and conveniently. 

7. Personalized Mixology Bar

A trend that has been making its way around the globe is the installation of a personalized mixology bar. This is a great way to give your guests a unique and memorable experience. By having a staff member create a custom drink for each guest, you’re sure to make a lasting impression. Plus, it gives your guests something to talk about when they leave!

8. Social Media Integration

Many hotels are now using social media platforms like Facebook, Twitter, Instagram etc. to interact with guests before, during and after their stay. This allows guests to feel more connected to the hotel and their experience. 

Social media can also help hotels promote special deals and promotions, as well as provide a forum for guests to share feedback. Using Snapchat filters to create a unique experience for guests is also a good idea. 

9. Thoughtful Amenities

Thoughtful hotel amenities can make a big impression on guests. Something as simple as a welcome basket with snacks and drinks can make guests feel at home. In addition to that, consider offering unique amenities that reflect the local area or your hotel’s brand. 

For example, if you’re near a beach, you could offer beach umbrellas and towels for guests to use. If you’re in a city, you could offer maps and coupons for local attractions. Whatever you choose, be sure to communicate what you offer and how it can enhance your guest’s stay. 

10. Laundry Service Delivery Robots

One way that hotels are innovating the guest experience is by using laundry service delivery robots. These robots pick up dirty laundry from guests’ rooms and deliver clean laundry back to them, all without any human interaction. This helps to save time and increase efficiency for both guests and hotel staff. Also, it’s a fun and unique way to provide a service that guests will appreciate. 

Conclusion

The hospitality industry is under pressure to deliver more than just a place to stay. With the high-end technology adopted by big brands, travellers have more options than ever before. To compete, hotels must go above and beyond to provide an exceptional experience and this is possible with the help of above-described innovative ideas to transform your hotel guest experience.