How To List Your Property on TripAdvisor?

• TripAdvisor offers a great global as well as domestic reach with availability in 49 markets and 28 languages. It attracts over 463 million travelers every month. This gives you more visibility in the hospitality and OTA domains and helps you bring in more guests.   
• This OTA lists more than 7 Mn locations — restaurants, hotels, and tourist attractions.  
• With over more than 859 million reviews and opinions of 8.6 million on accommodations, restaurants, flights, cruises, etc., TripAdvisor is one of the top platforms for travelers to find good travel and stay deals.  
• Around 7,000 new contributions appear on this platform every hour.  
• This OTA platform was the second most visited travel and tourism website worldwide with around 162 million visits till January 2024.   

Thus, with such a wide reach and crucial part to play in a traveler’s pre- and post-travel journey, TripAdvisor is a platform that hotels should not ignore!  

How do I Create a Listing on TripAdvisor?  

Below are the steps to create a business listing on TripAdvisor:   

Step 1: Look for a listing

There are two ways to get your property listed on the TripAdvisor network of sites:  

• A user has already mentioned about your property and initiated a business listing for your hotel.   
• If no user has mentioned your hotel, you can initiate a business listing by sending a request for the same to TripAdvisor.

You can visit this link https://www.tripadvisor.com/Owners to know whether you are already listed on the website or have to send a request to do the same. If the drop-down menu shows your business, that means that someone has already mentioned and added your business to the OTA.

If you can find your property name, follow the below-given steps.

Step 2: Request Business Listing

The next step involves requesting the listing of property on the TripAdvisor platform.

If you can’t find your business in the drop-down menu, then click on ‘Can’t find your business? List it now' in the search box.   

It will redirect you to another page where you must add your business information to create a listing. 

To know all the required information, read through the next section of this blog.   

Step 3: Claim your business

Post filling in all the property details, click on ‘claim your business’ to confirm your ‘business owner’ status.   

You can only create one listing per property.   

Let’s now look at the information that you must add to set up your account and create a business listing.   

What are the Requirements for Listing My Property on TripAdvisor?  

Following are the property details that hotels must add to create a business listing on TripAdvisor:  

1. Location and other property details

You must add the country, city, and street that you are located in. Then, add the full address. Afterwards, you will be asked to verify your location on the map.   

You can also hide the location from guests until they complete the reservation.  

This section must also be filled with some key property details such as: 

• Name
• Contact info- hotel website, official phone and email (optional)
• Total number of rooms
• Price range
• Minimum stay requirements
• If you have on-site staff and security
• If room cleaning is included
• Front desk staffing details
• If bathrooms are en suite…

You must also state your association with the property by providing the ‘Are you an owner, employee, or official representative of this place?’ information. 

After adding the information, you will have to sign in to unlock the best of Tripadvisor. 

You can also choose ‘add more facilities and features’ to add amenities and services that make your hotel stand out as well as a hotel description for deeper understanding.

2. Rates, taxes, fees (applicable for rentals) 

For this, you must enter:   

• Preferred currency options.  
• Minimum stay allowed.  
• Nightly Rates (mandatory) as well as for the week, month, weekend, or season (all the latter are optional). A Revenue Management System (RMS) can help with the pricing strategies while a smart Channel Manager can help with dynamic pricing.    
• Taxes: In case the rental is in an area that involves collecting and paying taxes, the property needs to do so.   
• Cleaning or other fees (optional)

a. Booking Policies (applicable for rentals)

You must add information about the: 

• Booking Deposit: Add the percentage of booking payment you would want in advance or even ask for the entire payment. 
• Standard rental agreement: You can either upload your document or use the standard one provided by the TripAdvisor team.  
• Refundable damage deposit (optional): This money is collected, held, and returned on the property’s behalf to cover any rental damages. You must file a claim within 7 days.  
• Guest requirements (optional): In case of rentals, set your house rules regarding kids, pets, smoking, etc.  
• Quote lifespan: The expiry date of the requested payment quote from the travelers. 
• Guest arrival and departure: check-in and check-out times.

3. Property photos

Post at least 4 photos to have your listing live on TripAdvisor. Their most-booked listings have 12+ photos. Guests are looking for: the front of the property, living room, kitchen, bedroom(s), and bathroom. 

You can add a short caption after uploading all the photos. 

4. Payment settings (applicable for rentals)

This section asks the hotels to choose a payment mode. The platform offers to pay properties through a bank transfer, or PayPal. Bank transfer is prioritized in case both are offered.  

5. Review and post the listing 

After the addition of all the property details and other information, confirm its correctness and check the box verifying you’re a representative of the business.

Complete the process by submitting the listing request. The submitted details will then be verified by 

TripAdvisor and you’ll get an email confirmation if your property meets your chosen business type’s guidelines. The entire process may take up to 5 business days.

For rentals, this step can be done later in case more than one property has to be listed. Once you are done filling out information for all your properties, you need to click on your name and complete the payout settings section.  

Don’t forget to put tax details to ensure seamless and timely payout transfers. 

‘Custom reply’ could be chosen for inquiries. 

You can also view if your listing/s were successful by simply clicking on ‘listings’.  

Lastly, sometimes TripAdvisor also requires you to give identity proofs so, ensure that you have your documents ready.

Once, all this is done, you can activate your listings.  

What are the Costs and Fees Involved?  

There are two types of listings offered by this platform:   

1. Free

A 3% processing fee per booking is charged for any booking through the TripAdvisor website. This fee is calculated depending on the rent/room rate, which includes any required as well as optional fees specified for the property, such as cleaning fees, in case of rent.   

Payments transferred to either your bank or PayPal account do not require any additional fees.   

2. Annual

In the case of an annual listing, you must pay an annual fee per property. You can either receive payments from guests directly or through the TripAdvisor website.  

For payments accepted through the third-party platform, you will be charged a 3% processing fee, similar to the free listing.

How Can I Optimize My Listing for Visibility and Bookings?

Below are some tips to optimize your listing on TripAdvisor:  

1. Update listing regularly

Updating your listing regularly involves keeping the rates, inventory, and hotel information always updated for a positive guest experience. Add any additional amenities, or changes or upgrades carried out on the property to attract potential guests.

2. Capture and add high-quality photos of your property

You can optimize listing on TripAdvisor by adding high-quality property images. This helps you create more trust and transparency for your property and attract more guests. Accurately showcase your property and its unique points to stand out and avoid any future conflicts or issues.

Add well-lit, clear, and attractive pictures for unambiguity and to give complete visual information to the guests. Mix images of your property interiors as well as exteriors for a comprehensive view.

3. Add TripAdvisor widgets to your website

Add this widget to encourage guests to leave a review on TripAdvisor. These can be strategically added to different pages of your hotel website. You should also add this widget to your Facebook Business Page, if applicable, and other social media accounts to ask for reviews.

4. Know and monitor competitor’s rates and charge accordingly

One way to optimize your TripAdvisor listing is to keep track of your competitors’ listings. By evaluating what your competitor is offering, you can always derive strategies to add what you are lacking or differentiate yourself on the platform as well as keep your rates competitive.

5. Reply to reviews

Always monitor and respond to all reviews, both positive and negative. Let guests know that they are being heard and that you are working on your shortcomings.   

Thank guests for their positive and negative feedback. Additionally, apologize for the inconvenience in the latter case. You can also use these reviews to improve in case there is a pattern in complaints.   

6. Offer promotional deals to attract more guests

To attract more bookings and optimize your listing on TripAdvisor, offer promotions or discounts. Offer value to guests and make them choose you over your competitor. This is also beneficial to attract repeat bookings.

7. Bidding on TripConnect

TripConnect helps hotels to compete for more direct bookings through a pay-per-click advertising model. This feature can be used to link your booking engine to TripAdvisor to allow guests to check room availability and rates from your TripAdvisor page.

Your smart booking engine must allow third-party integrations for this.   

The higher the bid is, the higher the property listing in TripAdvisor’s Hotel Price Comparison Search box.

We hope we have addressed all your questions about ‘how to list my property on TripAdvisor’ with this step-by-step guide.

Create a strong online and OTA presence to leverage the power of the internet, its connectivity, and reach. Getting listed on TripAdvisor is a development in that direction.