Technology has become an integral part of people’s everyday lives, and it’s only growing more prevalent with each passing year.
Though the hospitality industry has lagged behind in adopting technological advances, it’s finally catching up, which means that we can expect to see more innovative products in the future.
Here are 8 trends to look out for in the next few years that will change the way people experience hotels and other types of hospitality services.
Hotels not adopting the changes will continue to underperform because technology is changing rapidly and improving yourself with it, is the only key to survive in the competitive market.
With new technology, businesses can automate tasks and improve efficiency. They can also keep better track of inventory and connect with customers through new channels. Artificial intelligence (AI) will be used more and more to help with things like customer service, support and decision-making.
Augmented reality and virtual reality are becoming popular for marketing purposes and providing enhanced experiences for guests. Hotels are starting to use voice-activated assistants to provide a more personalized experience for guests.
Contactless check-in system (automated front desk) is also going to be used commonly by the hotels, allowing for a smoother check-in process. Connected rooms are also gaining popularity with things like keyless entry and mobile controls for things like lighting and temperature.
Collaborative economy is a stage when consumers use new technology to provide or get services. In this type of economy, people buy/ sell/ share products and services between each other. Often, you can’t find someone with the same thing that you need. Hence, a middleman helps buyers and sellers in this process.
In hospitality, Oyo and other hotel booking apps are the perfect examples of such middleman.
The collaborative economy is poised to have a big impact on the hospitality industry. By 2022, it’s estimated that the collaborative economy will be worth $335 billion. That means there are plenty of opportunities for businesses to get involved.
There are a lot of dining trends that we’ll be noticing in the future hospitality industry such as food halls will continue to grow in popularity. A food hall is a large space that houses several different vendors selling various cuisines. This Is a great option for busy travelers who don’t have time to sit down for a full meal.
Street food will also become more popular as people want quick, easy and affordable options. Plant-based options will become more available as people move towards healthier diets.
There will be an increase in international flavors as people become more adventurous with their palettes. There will be a focus on sustainability and locally sourced ingredients. Veganism is one of the most massive factors that will bring some important changes in the future dining hospitality trends.
The hospitality industry is constantly changing and evolving. To keep up with the competition, it’s important to be aware of the latest trends. With the other trends, hotel management and staff role are also going to be changed because these two are the central areas of the hospitality industry.
With the rise of technology, many tasks that were once completed by humans are now being done by machines. And as more hotel guests use mobile apps to book rooms and order services, there is less need for front desk staff.
While this may result in fewer job opportunities for people in the hotel industry, it also creates new opportunities for those with skills in programming and web development.
As more and more devices become connected, the hospitality industry will need to find ways to make use of this technology. One way this could be used is through sensors that track guest movements and preferences in order to provide a more personalized experience. Besides, augmented reality and VR are likely to become more common in hotels as a way to provide unique experiences for guests.
Another trend that is likely to continue is the use of sustainable and environmentally friendly practices, as more guests are becoming conscious of their impact on the planet.
Then, we can expect to see an increase in hotel partnerships with local businesses and organizations a way to offer guests even more unique experiences. This is going to create a massive change in the branding of the hotels.
There’s no doubt that marketing in the hospitality industry is changing. And as with any industry, change can be scary. But if you want your business to stay ahead of the curve, it’s important to be aware of future trends so you can adapt and stay relevant.
The relationship between social media and luxury hotels is changing. There will be more tourism for emerging markets, more hotels will offer experiences instead of just rooms.
Innovation will come from unexpected places like motels. Younger generations expect a different level of service than their parents did.
Social media marketing and digital marketing will be on top of all the marketing platforms for hotels.
In recent years, we’ve seen a dramatic increase in the number of devices connected to the internet, often referred to as the Internet of Things (IoT). This trend is only expected to continue in future. With this increased connectivity comes a wealth of data that can be used to improve operations and guest experience.
For example, IoT enabled devices can measure water temperature and quality in real time at a hotel’s pool or spa. When detected, staff members are alerted so they can take appropriate action. If there’s no one available to address the issue immediately, an alert will be sent to an appropriate on-call person for follow-up.
The hospitality industry is starting to focus more on health and wellness and for good reason. In our fast-paced, constantly-connected world, more and more people are looking for ways to disconnect and unwind. The hospitality industry is responding by offering more health-conscious options, from organic food to yoga classes.
Even hotels that don’t have their own fitness centers are installing equipment like treadmills and stationary bikes so guests can work out while staying at hotel. Meanwhile, high-end resorts have gone all out with luxe treatments like Himalayan salt room sessions, Ayurvedic massages etc.
It becomes evident as we follow these new trends in the hotel industry that technology is the main driver of these shifts. Hoteliers must adopt cutting-edge technologies if they want to stay ahead of the curve and offer remarkable guest experiences. Hotel management software is one such essential technology that improves visitor pleasure, expedites processes, and eventually increases revenue.
Hotel management software offers a comprehensive solution for handling all aspects of hotel operations, such as maintenance, cleaning, and bookings. By consolidating these features onto a single platform, hotels can increase efficiency, reduce errors, and provide a faultless visitor experience.
To conclude this blog, we can say that in future, guests will want more unique & personalized experience, sustainability will be a top priority for guests and businesses alike. Technology will continue to play a major role in the hospitality industry. Wellness tourism will become more popular and guest experience will be more important than ever before.