Hotel Marketing Tips for New Year’s Eve Bookings

This creates lucrative opportunities for your hotel to make the best of this. For that, you can apply some marketing strategies to attract guests and generate revenue.  

Let’s look at some tips to make this New Year’s Eve a flourishing time for your hotel.

1. Crafting New Year Packages for your Guest. 

There are types of packages you can make to cater to the needs of guests. Exciting packages, especially event-oriented, can help guests select the perfect deal for them and can make your hotel become their ideal location.  

By offering early bird deals, you’ll be able to kickstart your bookings and it is one of the best methods to promote your event. You can attract guests with your event details and how early bird deals will be beneficial for them.  

Hoteliers can also offer family-inclusive packages. Families with kids want to have fun together so by including kid-friendly activities, you can ensure a fun time for them. 

For instance, Chessington Resort is hosting New Year’s Eve for all ages including a magic show, face painting and caricature artists, enabling families to enjoy themselves by engaging in activities together. 

Apart from that many hotels and resorts offer live music and buffet. You can also mention your offerings such as open bar, complimentary champagne, complimentary breakfast, games or activities and most necessarily hotel amenities. 

Providing the add-on options can help guests create their perfect deal and help the hotel generate revenue. It enables guests to have a more personalized experience.

2. Investing in Social Media Marketing

Social media marketing has been on the rise and is becoming the most prominent way to promote. The hospitality industry can take advantage of this and create buzz for their event.  

You can create unique hashtags and partner with social media influencers to promote event. Social media influencers can help create buzz and can market in a very comfortable manner.  

You can also take leverage of User Generated Content by engaging with user-generated content and replying to comments. It can boost your image and help you form an online community. 

For instance, RIU Hotels and Resorts are very active and consistent with their social media channels. They constantly post with their captions, reshare the content generated by their guests and often reply to comments in a very polite manner.  

Visual appeal is another factor that guests rely on while doing their research; your content has to be pleasant to the eyes, and videos of your hotel and around it should be pleasing and appealing to guests.

According to a report by Skift, visuals can affect guests and their decision-making, photos by 26%, videos by 20% and testimonials by 21%.  

Posting more on your social sites regarding your event and giving guests more in-depth details about the event can grab their attention and increase your chances of conducting a successful event.

3. Personalized Email campaign to Engage With Guest

Personalized emails are a great way of communicating with your guests and making it more engaging. This can form a connection with guests and increase the chances of you hosting them again. 

Personalization of emails can increase the open rates, drive sales, and increase subscriptions and overall engagement. According to a recent survey, 88% of users are more likely to respond to an email when it’s personalized.  

Emails can contain detailed information and exciting images for visual appeal. It can create an impact on guests and entice them.  

One way of getting more bookings and repeating guests is by offering them extra benefits and as you are already aware of their preferences, it’ll be a lot easier to send them personalized emails. 

As for guests, it’ll be comfortable as they know about your hotel and its services. You can provide them with additional discounts and also offer loyalty programs.

Offering loyalty programs, exclusive deals, and VIP passes to existing members or guests you've hosted in the past can intrigue them.  

You can send emails to guests with similar choices, here segmentation can come in clutch. 

If we look at Marriot Bonvoy, they offer extremely beneficial packages to their members and promote their loyalty programs. They offer points and exciting rewards and offer for them to redeem boosting guest satisfaction. 

Promoting event details by personalizing the emails can create a lasting impact on the guests.

4. Optimized OTA Listings for better visibility

Online Travel Agencies (OTA) can truly help you get bookings and also significantly increase your reputation. However, being visible on OTAs can become a daunting task. According to a report by Hospitality Technology, 75% of the clicks go to the top 15 hotels on the first page. 

Not being visible can affect you in multiple ways, not only do you get fewer bookings, but it'll also drain your revenue. It can put you on your back foot and heavily affect your business. It is extremely necessary to maintain your profile and visibility on OTAs.  

OTAs are all about visibility, so it's necessary to display high-quality photos, show customer reviews as proof and let them speak for themselves.  

There are many ways to increase the chances of bookings:  

Fair Pricing: it goes beyond just offering lower prices, but also offering enough facilities and amenities which makes it seem fair in comparison to your competitors and also updating them regularly.

Free Cancellation: Guests nowadays prefer hotels that provide free cancellation just in case they are precautious, and it makes them more inclined towards your hotel. 

Refundable and Non-Refundable: Guests like to book at hotels with a refund policy, it's them taking their edge of uncertainty and any hotel that provides such a facility is likely to grab their attention. 

Promotions: OTAs allow promoting your hotels and if advertised properly the chances of getting bookings will increase.  

OTA has made an impact on the hospitality industry; it serves as a go-to for travelers and a marketing platform for hotels. OTA provides great reach, leading to more bookings. It has also made the process completely hassle-free.  

OTA has become a huge part of this industry and a major way for guests to book, so hotel visibility on OTAs is necessary.

How BOTSHOT eMark-IT can help you with this?

BOTSHOT eMark-IT is an automation tool for your email and WhatsApp marketing channel. It enables hotels to reach guests with timely and personalized festive promotions.

By leveraging features like custom offers and real-time analytics, BOTSHOT helps you boost your engagement rate and maximize bookings, making holiday marketing simple and effective.