Automated Email Marketing Software

A Handbook for Effectively Utilizing Marketing Software in the Hospitality Industry 

Begin with the segmentation of the guest data, broad or narrow depending upon the marketing strategy needs, and send out only relevant information for each section. Customize the emails with curated packages, deals, offers, etc. Always remember that the segmentation of data feature is your best friend while using it.  

Using the scheduling feature of a hotel email marketing software, set up a schedule of emails periodically for the respective sections of the guest base. This would ensure that your emails are regular but well-spaced.

Using the guest analysis and preferences received via software, draft and send out emails that focus on how the piece of information provided is the answer to what the guest is seeking or could seek in the future. Draft short and crisp emails using the in-built or customized templates.  

Use the in-built CRM system (if available) to automate informational emails with minimal changes.

Email marketing software allows hotels to create, send, and track emails sent to the targeted guests or the list of subscribers. The software makes use of multiple latest digital technologies to connect a hotel to its guest and make the engagement fruitful.  

It has been a practice for a long time. However, it was either done manually or through basic software that lacked the latest features and functionalities.  

Enhancement of email marketing tools was the right path to walk as 94% of internet users are email users. Thus, targeting a wider audience is easier through email.  

Email is traditional way of communicating and engaging with guests, hotels rely on email communication for the following: 

• Preferences/upselling  
• Pre-arrival reminder  
• Post-stay thanking gesture 
• Feedback request  
• Loyalty email 
• Newsletters 

Some of the most crucial guest touchpoints are included in email. This reinforces the idea of automating marketing for more accuracy, segmentation, and personalization.  

No, email marketing software by BOTSHOT is user-friendly and highly easy to navigate and manage. It facilitates integration with the hotel PMS which in turn allows hotels to receive real-time guest status.  

Moreover, this integration also enables hotels to cap into their PMS database for segmentation as per the marketing strategy requirements with just a few clicks. This segmentation further helps to send highly targeted, relevant emails.  

BOTSHOT eMark-IT is well-structured and designed for user convenience and to optimize hotel marketing campaigns to generate maximum results.  

With a whopping ROI of $42 for every $1 spent, email marketing is all about boosting revenue. It allows hotels to segmentize their data as per the hotel’s requirements and send out targeted or personalized email campaigns.  

It allow hotels to keep channels of communication open with the guests, and through targeted content, guests tend to remember the hotel whenever seeking hotel services or planning a trip. Moreover, without any paid search or advertisement, a hotel manages to attract and engage with a guest and earn a booking.  

Furthermore, the timely feedback emails sent to the guests add to the review and ratings of the hotel, helping it to gain the trust and new guests who rely on these reviews and ratings for their purchases.  

Lastly, a hotel is able to even upsell and cross-sell through email marketing after a booking has been made, persuading guests to choose amongst various services and add-ons offered by the hotel at their convivence. This, in turn, enhances sales and revenue from additional services.  

Some of the most common features include: 

• Customization of email templates 
• Automated processes 
• Real-time guest data 
• Guest data analytics and reporting 
• Report Delivery  
• Spam throttling 
• Guest preferences  
• Drip campaigns 
• A/B Testing  
• Upsell/cross-sell

Selecting the appropriate email marketing software for your hotel is a crucial decision, as it can significantly affect your marketing efforts and communication with customers.

Features and Functionality: Look for software that offers features that cater to your hotel's specific marketing needs, such as automated emails, email personalization, and email list segmentation, which are vital for your hotel's marketing strategy.

Integration: Verify that software can integrate seamlessly with your current hotel management software, website, and social media platforms. Integration can enhance your email campaigns' management, allowing you to engage better with customers.

Deliverability and Reputation: Check the deliverability rates and reputation in the market. Poor deliverability may cause your emails to land in the spam folder, leading to low engagement rates and harming your hotel's reputation.

Pricing and Scalability: Choose the software that suits your budget and can scale to accommodate your hotel's needs.

Support and Training: Select a provider that offers excellent customer support and training to maximize your software's potential.

Security and Data Protection: Ensure that the software provider adheres to data protection regulations, such as GDPR, and provides security features to safeguard customer data.

By taking these factors into consideration, you can choose the ideal email marketing software for your hotel, boosting your marketing strategy, increasing customer engagement, and driving revenue growth.