cricket world cum impact on hotel industry

News - BotShot / Hospitality News

Cricket Fever Drives Demand for Hotels: How the World Cup 2023 Will Boost the Hotel Industry

02/09/2024

The upcoming ICC Men's Cricket World Cup 2023 to be hosted in India from October 5 to November 19 is expected to have a major positive impact on the hotel industry. The tournament will be held across 10 cities: Ahmedabad, Bengaluru, Chennai, Delhi, Dharamshala, Hyderabad, Kolkata, Lucknow, Mumbai and Pune.

What does the world cup mean for hospitality? What hotels are expecting from this event and how is it going to impact them? We will be covering all these points in this article. So, let’s get started.

High Occupancy Levels Expected

Hoteliers expect 95% occupancy levels during the ODI World Cup tournament. Around 90% of rooms are already sold out for key match days like India Vs. Pakistan and room rates are also soaring, especially for hotels located near the stadiums.

India-Pakistan Match is the Big Draw

The India-Pakistan match is a star attraction and hotels in Ahmedabad, where the match will be played on October 15, are already sold out. Room rates are 20 times higher for the India-Pakistan match in hotels like Lemon Tree in Ahmedabad with rooms going for over Rs. 59,000 compared with Rs.4000 on September 28.

Hotels in Cities Where India is Playing Have Seen Greater Growth

Hotels in cities where India is playing have seen greater growth compared to non-India matches. Hotels in Ahmedabad have seen a jump of 70-90% in occupancy during the period (October and November), especially due to the India-Pakistan match scheduled (on October 15). Delhi hotels have witnessed a jump of 15-20%.

Room Rates Are Soaring

The high demand for accommodation is behind the soaring room rates. On the match dates, the rates for 4-5 star hotels have surged by 10-15 times. Currently, 4-5 star hotels are ranging between Rs. 5,000-7,000 per night. For match dates, the price for 5 star hotels are between Rs. 70,000-90,000 in Ahmedabad and 4-star hotels are above Rs. 50,000.

Expecting a Big Increase in Foreign Cricket Fans

BOTSHOT’s Revenue Manager Sanjay Bisht says, “The upcoming Cricket World Cup 2023 is a golden opportunity for the hotel industry. It will generate massive revenue for hotels and help promote India as a tourist destination. We are confident that by offering special packages, partnering with local businesses, and using social media, hotels can position themselves to benefit from the tournament and build long-term relationships with cricket fans.”

Conclusion

The ICC Men's Cricket World Cup 2023 is expected to have a major positive impact on the hotel industry in India. The tournament will bring in huge revenue for hotels and will also help to promote India as a tourist destination.