How to Create a Hotel Website that Helps Increasing Revenue?

If you’re running a hotel or hospitality business, it’s time to start thinking about your website. Whether you already have one or are in the process of building one, chances are that you’re looking to generate more bookings online, and what better way to do that than with a site that’s been specifically designed with the hospitality industry in mind? With the following quick tips, you can create a hotel website that works!

1. Design of Website

As a hotel, your website is often the first interaction potential guests have with your property. Therefore, it’s important to make sure that your website is not only visually appealing but also easy to navigate and informative. When designing your hotel website, keep the following in mind:

• Make sure your website is responsive so it can be easily viewed on all devices.
• Use high-quality images that accurately represent your hotel.
• Include clear calls-to-action (CTAs) throughout your site.
• Use a compelling copy that speaks to your target audience.
• Include easy ways for visitors to contact you.
• Make sure your site is secure and up-to-date.

2. Booking Form

If you want your hotel website to drive revenue, you need to make sure you have a booking form that's easy to find and use. Here are some tips for making your booking form stand out: 

• Use visuals (showing the room types, amenities, etc.) 
• Make it easy for guests to input their information (auto-fill fields like name and email address) 
• Offer alternative payment methods beyond just credit card (booking through an app is much easier than filling out all of those fields) 
• Include a map with the location of the property (this is so helpful for people who are new in town or unfamiliar with the area)

3. Know Your Target Audience 

Knowing your target audience will help you create content and design your website to appeal to them. It will also help you determine what kind of information to include on your website. 

When creating a website, you must understand your target audience otherwise you won’t be able to optimize your site for the targeted audience. For example, you’re looking to create a hotel booking website but learn that your site is designed as a software downloading website. This is not going to perform well for your business. 

4. Speed of Site

In this world where 5G is being rol out, users are used to high-speed internet. As the hotel industry becomes more and more competitive, it is important to have a website that loads quickly and efficiently. This not only helps with potential customers but also with search engine ranking. Below are some tips on how to speed up your hotel website:

• Use a content delivery network (CDN).
• Optimize your images.
• Minimize HTTP requests.
• Reduce redirects.
• Enable browser caching.
• Use a faster web host.
• Optimize your code.

5. Website’s Search Engine Optimization

Search Engine Optimization or SEO is a powerful technique that can provide a breakthrough to your business. With the help of SEO, you can rank your website for the particular terms that your audience is searching for on the internet. 

SEO is not a one-time process, it’s an ongoing activity and requires lots of patience. But, if done properly, it can bring in massive results for you. So, you shouldn’t avoid SEO for your hotel’s website. 

Check Out: Restaurant Website Builder

Additional Considerations When Building a Hotel Website

There are several things that you must consider for a hotel website. Such as:

Plan Your Blog Strategy

Think about what you want your blog post to achieve. What would be the best way to achieve that goal? Perhaps you want to increase brand awareness, build trust with potential customers, or showcase your hotel's unique amenities. Once you know what you want to achieve, you can start planning your blog strategy. 

Build Enticing Landing Pages

A good landing page is key to a successful website. You want to make sure your landing page is appealing and entices users to continue browsing your site. Here are a few tips: 

• Use high-quality images that accurately represent your hotel. 
• Use persuasive copy that highlights your unique selling points. 
• Include customer testimonials or reviews on your landing page. 
• Make it easy for visitors to book a room on your website. 
• Offer special deals or promotions on your landing page. 
• Use an effective call-to-action (CTA) on your landing page. 
• Keep your landing page simple and uncluttered.

Get Genuine Reviews

If you want to get more revenue from your hotel website, you should focus on getting genuine reviews. Here are some tips: 

• Make it easy for guests to leave reviews by having a link on your homepage and in your confirmation email.
• Encourage positive reviews by offering incentives like discounts or freebies.
• Respond to all reviews, both positive and negative. This shows that you care about your guests’ experiences.
• Use positive reviews as testimonials on your website and social media channels.
• Share negative reviews with your staff so they can improve the guest experience.
• Don’t fake reviews – this will only come back to bite you.

Engage with Your Audience

Your hotel website is one of the most important marketing tools you have. It's your chance to make a good first impression and engage with your audience. Don't forget this key piece when creating your hotel’s site. 

You want to tell your story engagingly, keeping it simple, informative, and optimized for mobile devices. Use imagery and videos to help explain what makes your property special or memorable, then invite people in by asking them to make a reservation on the spot. 

Be sure to set up some email campaigns so that customers who visit but don't book right away get more personal service as they browse through other parts of the site or wait for their ideal date to come along.

Security Matters!

A hotel website is often the first point of contact between the hotel and potential guests. It's important to make sure that your website is secure so that guests feel comfortable inputting their personal information. Here are some tips to help you create a secure hotel website:

• Use SSL encryption for all pages where sensitive information is collected, such as the booking and contact forms.
• Include a privacy policy page on your website, and make sure it's easily accessible.
• Don't collect more information than you need - only ask for the bare minimum (name, email, etc.)
• Keep your software up to date, and run regular security scans.

Also Read: Why Hoteliers Should Be Aware of PCI Compliance?

Some General FAQs

How to create hotel website?

Creating a website for your hotel can help you attract more guests and boost sales. To create an effective website, keep it simple and use high-quality images, an appealing color scheme, and reviews from previous guests. Make sure your website is mobile-friendly and includes live chat support, CTA buttons, and SEO optimization. With the right design and features, you can create a stunning hotel website that will draw in more customers.

Nowadays, it's easy to build a website using a drag-and-drop website builder like CreateWith which allows you to build your hotel website in just a few minutes.

How long will it take to build my hotel website?

The amount of time it takes to build a hotel website will depend on the complexity of the design, the functionality you require, and the number of pages you need. Generally speaking, it can take anywhere from a few days to a few weeks to create a basic website. 

If you require complex features such as booking engines, dynamic content, or interactive features, then it could take longer to build your hotel website. Additionally, if you are hiring a web development agency or freelancer, their availability will also factor into how long it will take to create your hotel website.

What are the benefits of a hotel having a website?

Having a website for your hotel is beneficial in many ways. First, it allows potential guests to learn more about your hotel and easily book rooms.

It also helps you build a professional presence and make a great first impression. Furthermore, it allows you to showcase reviews, photos, and information about services and amenities, increasing trust and credibility.

Additionally, with a website, you can offer discounts and special offers, as well as promote special events, which helps draw in more customers.

Finally, having a website allows you to reach out to more people and potentially increase your customer base.

Last Words

If you are looking to create a Hotel Website? BOTSHOT CreateWith a Hotel Webiste Builder which should aim to inform potential guests about the amenities and services your hotel offers, as well as give them a taste of your hotel's unique atmosphere. That’s all for the blog, check out more informative blogs to gain valuable information on the hospitality industry.